Desi
IDENTITY / ENVIRONMENTAL DESIGN / TEAM WEARABLES
Design Expediting Services International, Inc. is a professional, full-service facility for storage, moving, and installation needs. Established in 2001, DESI specializes in receiving and inspection of products, short and long term storage, secure transfer, and white-glove installation by a team of experienced and efficient staff. We handle all types of moves Installations include everything from student housing to full-scale design project installations.
The Faulkner Design Group an, award-winning national interior architecture and interior design group, and an affiliate of DESI, brought me in to execute a visual redesign of their company based in Dallas, Texas.
The brief asked that the redesign bring DESI more in line with the sophisticated, modern parent company, creating less of a disconnect, and to relay to consumers that it offered white glove services.
The concept of the mark "d" was inspired by furniture (a chair), a hand truck, and a box. Each of these items representing all aspects of their business.
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The scope of the project included designing for uniforms, vehicle wraps, interior, and exterior design walls for their new locations, and billboard advertising.
Logo prior to redesign
